Field notes from the workbench

Articles

Quick, useful stuff. How to launch a site from scratch, what you should pay if you go the agency route, and what you should never pay.

My goal is to educate first. Every article is written for a real small business owner, not for a search engine.

28 articles
7 categories

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28 articles

Jan 2026 / 3 minutes

Ranking In Tucson And Phoenix At The Same Time

Two hours up the I-10 and it is a completely separate search market. I mean way different. Here is how to serve both without wrecking your rankings in either one.

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Jan 2026 / 2 minutes

Hourly, Fixed, Or Retainer. Which One You Want.

Three ways to buy web work, and each one moves the risk to a different person. Knowing which is which stops most of the arguments before they start.

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Feb 2026 / 2 minutes

Shopify SEO Is Mostly Not Screwing Up The Basics

Shopify handles a decent amount of the technical work for you. Then it hands you three or four ways to shoot yourself in the foot, and most stores take at least two.

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Feb 2026 / 2 minutes

The Twelve Month Contract Is A Confidence Problem

If somebody needs you locked in for a year before they will start, ask yourself what they are worried will happen in month three.

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Feb 2026 / 2 minutes

Hosting Is Not Where You Save Fifteen Dollars

Four dollar hosting is not a bargain. It is a shared apartment where two thousand strangers use the same kitchen and one of them is running a scam.

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Feb 2026 / 2 minutes

What WCAG Actually Says, Minus The Legalese

WCAG is a big scary document with version numbers and conformance levels. Underneath it is four ideas, and you can understand all four in five minutes.

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