Articles

Opinion

Here, I share my honest, data-driven take on the latest industry trends and the real challenges we’re facing in web design and SEO. Think of this as my hub for no-nonsense analysis and insights to help you navigate the ever-changing world of digital marketing and search.

4 articles

Jul 2026 / 2 minutes

Freelancer Or Agency. The Honest Version.

I am a one person shop, so I am obviously biased. Here is the version where I tell you when to go hire the…

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May 2026 / 2 minutes

Tech Debt Is Somebody Else Taking A Shortcut

Tech debt sounds like an engineering word. It is not. It is the bill that shows up years after somebody decided to save two…

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Apr 2026 / 2 minutes

Open Source Is Not About Free

People hear open source and think free. The price is the least interesting part. The interesting part is that nobody can take it away…

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Feb 2026 / 2 minutes

The Twelve Month Contract Is A Confidence Problem

If somebody needs you locked in for a year before they will start, ask yourself what they are worried will happen in month three.

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