Project File · Healthcare
Krystal Miles D.D.S., M.S.
I rebuilt a Tucson dental practice from the ground up with a custom WordPress theme and ACF Pro, driving average daily traffic to 5K visitors a month. And hundreds of appointment requests. They could barely keep up. It's a veteran owned business.
Industry
Dentist
Type
rebuild
Launched
March 13, 2023
Build
4 weeks
The Big Change
01 · The Problem
Krystal had a basic and unsecure site from a previous agency. Her metrics were low and the UI was outdated.
02 · What I Did
I started by creating a custom theme for her in Oxygen. Now, Oxygen doesn’t really use templates or child templates. Everything is built directly using its framework. I used the mock theme as a way to connect server files like functions.php. She was looking for a website that was simple, modern, playful, and professional. So, I went ahead and built it. Each template was unique and based on a framework. Since then, she’s gotten more referrals than she has in the last 15 years. I made the website exactly how she envisioned it, bringing her vision to life. It’s truly one-of-a-kind in Tucson.
03 · The Outcome
Her referrals tripled in 1 year.
“
Attentive, quick response, resulting in a seamless, painless transition and completion!
Krystal Miles
The Numbers · Every figure carries a source and a test date
MetricBeforeAfter
Page score
72
91
LCP
4.2s
1.7s
GTmetrix · July 28, 2026
MetricBeforeAfter
Indexed pages
Crawl issues
Google Search Console ·
MetricBeforeAfter
Known vulns
0
0
Outdated parts
0
0
Hardening: SSL / HSTS, WAF, Automated offsite backups, Least privilege roles, File editing disabled
Patchstack · July 28, 2026
The Stack · What is actually running under it
Host / Server
AWS (Lightsail)
CMS
WordPress
Builder / Theme
Oxygen / Custom Theme
Client owns everything. Domain, host, license keys, code. No lock-ins, no hostage situations.
Investment
exact
$2225.00
Flat number, quoted up front, no hourly surprises. Range builds show low to high instead.
care_porch
Discounts applied: Veteran owned 10%
Want one built like this?
Same process, same honesty about the numbers. Tell me what is broken and I will tell you what it takes.