People make local SEO sound like a dark art. In a market the size of Tucson it is not. It is three things, and the third one is where everybody quits.
One. Google Business Profile
For a local service business this does more work than your entire website. It is the box with the map, the hours, the photos, the reviews, the call button. Most people never scroll past it.
So fill it out completely. Every category that honestly applies. Real hours, including the holiday ones. Actual photos of your actual shop and your actual work, not stock.
And post to it. Even something small, twice a month. Google notices activity and most of your competition has not touched theirs since 2021.
Two. Consistency across the internet
Your name, address and phone number need to be identical everywhere they appear. Your site, Google, Yelp, Facebook, the chamber directory, the old listing from the business you bought in 2019 that still says Suite B.
Google is trying to decide if you are one real business or three sort of businesses. Every mismatch is a reason to be less sure. Less sure means lower in the map pack.
This is tedious and free and it is the single highest return afternoon most local owners can spend.
Three. Reviews, forever
Here is the one nobody keeps up with. A competitor can copy your website in a week. They cannot copy four years of reviews.
It does not take a system. Ask when the job is done and the customer is happy. That is the moment. Not in an email three weeks later.
Reply to all of them. The good ones in one line. The bad ones calmly, because the reply is not for the angry person, it is for the next forty people reading it.
What is not on this list
Blogging every week. Backlink packages. Anything somebody cold emailed you about first page guaranteed.
In a town this size, the shop that does those three boring things every month wins. Not the shop with the cleverest strategy. The shop that did not stop.